MIDWEST SAFE ROADS INITIATIVE
NATIONAL PRIORITIES.
REGIONAL STRATEGIES.
LOCAL ACTION.
Ready-to-deploy traffic safety campaigns designed for the communities of the Midwest.
WHAT IS A
MICRO-CAMPAIGN?
Traffic safety problems may be national. The people, roads, and communities experiencing them are local.
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Micro-campaigns take established traffic safety priorities and translate them into focused, recognizable initiatives designed around a specific behavior, population, roadway, or regional culture.
NATIONAL
PRIORITY
REGIONAL
PERSPECTIVE
MICRO-CAMPAIGN
LOCAL
ACTION
What problem are we trying to solve?
How does it show up in your region?
What message and strategy will connect locally?
Agencies decide when, where, and how to deploy it.
The Midwest Center for Traffic Safety provides to tools.
MIDWEST SAFE ROADS
CURRENT CAMPAIGNS
Speed Awareness
EDUCATION | HIGH-VISIBILITY ENFORCEMENT | COMMUNITY ENGAGEMENT
Rural Occupant Protection
EDUCATION | HIGH-VISIBILITY ENFORCEMENT | COMMUNITY ENGAGEMENT
BUILT TO BE EASY TO JOIN.
MCTS provides the structure. Participating agencies bring the local knowledge. Each campaign includes defined participation requirements to support program goals and grant reporting, while giving agencies flexibility to determine when, where, and how campaign activities are deployed.
FROM LOCAL ACTION
TO REGIONAL IMPACT
One agency can address a traffic safety problem. A network of agencies working together from the same framework can begin to influence traffic safety culture across a region.
"The challenge is not bringing people together. It is giving the network something useful to do together."
